Monitoring Viral Activity in Promoting Webinars, Webcasts and Online Events

If you're a webconferencing or webcasting company that powers online events, or a webinar production services firm that produces them, or a B2B publisher or big marketer who frequently hosts or sponsors webinars for lead generation, take note that EventSpan allows you to monitor the viral performance of your web-event listings.

For power producers of virtual events, the "dashboard" view, pictured above in the sneak peek image, allows an account holder to see a snapshot of his or her company's profile, online event listings, watchlists of events and people profiles, and recommendations of events and expert speakers. In the "Your event listings" in the admin section of EventSpan, as in the sample image here, an event producer can see and monitor the aggregate viral actions taken by site visitors of the producer's events. In another section of the site, one can view a specific event's viral action data, also. This includes how many recommendations have been given to an event, how many people have it on their watchlists, and how many click-throughs from the event listing page to the producer's event registration form have occured.

The EventSpan platform will also include syndication data on event listings displayed through widgets on third-party websites and blogs, and RSS feed numbers (not shown in these images).