Year of the EventSpan Widget

Forgive us with the self-serving title entry, as we borrow it from a not-well-known but believable declaration by Newsweek magazine that on the internet, 2007 will be the year of the widget. As we wrote about in a previous entry, a social media feature (among many) in EventSpan is the ability to automatically create widgets for one or a series of online events.

Widgets on the web, also knows as gadgets, are used in different ways. In the B2B space, Aperio Networks (developer of Eventspan) has developed a B2B widget exchange platform that will be used in the Web 2.0 EventSpan site (among other websites). B2B web publishers, bloggers, and professionals with profile pages on the web will be able to click on a webinar or webcast listing on EventSpan and automatically create an IAB standard size banner - a widget - to place on their respective websites. These various ad formats of the widget will include a leaderboard, skyscraper, full banner and large rectangle. The widget will display the webcast's or webinar's title, (and sub-title in the larger banners), sponsor logo, date/time of the event, a countdown clock to the start of the event, a speaker headshot, and a link to the registration page. A publisher or blogger can even create a channel of widget displays based on editorially relevant keywords and categories that will automatically pull from EventSpan and display contextually compatible web event listings.

Stay tuned to widgets from EventSpan for effective B2B marketing and advertising of online events.