EventSpan

Speaker:

Tim Reister

Full description:

Most companies’ marketing and sales efforts typically start at the product and service level and work their way “down” in terms of detail and discussion. This assumes most customers already have sense of the type of product or service they may need.  No wonder we most often find ourselves lumped together with all of our competitors for a side-by-side “bakeoff.” What would happen to your customer buying cycles if you could move further “upstream” into the customer decision-making process with your marketing and sales efforts? In this interactive presentation, Tim Riesterer will introduce you to a unique process for helping your marketing and sales teams work better together to engage customers earlier in the buying cycle -- when these prospects are considering their objectives and possible challenges and needs for meeting those objectives.

What you will learn:

You will leave with a specific, structured approach for getting your marketing and sales teams on the same page:

• Differentiating Your Brand by Avoiding Parity in Your Value Propositions
• Improving all-important Customer Conversations by Elevating to “Solutions”
• Increasing Marketing and Sales ROI by Aligning Previously Disparate Departments