EventSpan

Full description:

There are seven fundamental strategies for making money online that you can discover during the Mequoda Making Money Online webinar.
In just 90 minutes, you'll learn:

Making Money Online Editorial Strategy:
Choosing and Leveraging the Right Content Platforms for Your Audience

In this rapidly evolving new media world, where the consumer is in control and has more information product options than ever before, publishers need to offer multiple media platforms to remain competitive. Discover how top B2B and B2C publishers have used the Internet to sell traditional information products, like magazines, newsletters and books, plus add new high margin products such as webinars, membership websites, downloadable books and 19 other media platforms to build loyal customer relationships.

Making Money Online Business Strategy:
Choosing the Best Online Business Models for Your Market

While most publishers launch a single website to meet unclear goals, successful online publishers understand that there are 12 discreet business models and launch a website network, capitalizing on at least 3 or more of those business models. Discover how to choose and use the right business models for your online business. Learn how to make money with your publication in ways you either never imagined or don't know how to execute.

Making Money Online Keyword Strategy:
Choosing the Right Keywords To Drive Website Traffic

Discover a simple 5-step process for brainstorming the 1500-2500 keywords that your users will use the most to search for the content that you have. Learn how to quantify the search activity that is happening every day for each of your targeted search terms. Learn how to analyze the search engine competition and use that data to isolate keword phrases that can vault your website onto page one in a matter of days.

Understand how the Web’s most profitable publishers are using Google visibility reporting to methodically manage search engine exposure for their websites.

Making Money Online Website Strategy:
Creating Websites that Convert Visitors to Subscribers

While most publishers allow designers to create complex and complicated sites that the average user can't begin to navigate, knowledgeable publishers understand that there are only 12 webpage templates that will carry 99% of the page views for their websites. These publishers not only understand that there are clear best practices for these 12 templates, but that these 12 templates are where all of their research, analytics and testing efforts should be centered. While the industry average for Web conversion rates is by far less than 1 percent, publishers who understand these 12 templates routinely generate conversion rates in the 3-5% range.

Making Money Online Email Strategy:
Choosing the Best Email Contact Strategy to ?Maximize Customer Lifetime Value

Successful publishers understand that their websites exist primarily to build customer loyalty - but they also understand the Web's role in increasing their most valuable asset– their active email database. For these publishers, email can generate 60 to 80 percent of all their revenue. Discover how you should be using a combination of email newsletters and email promotions to build customer relationships and maximize customer lifetime value.

Making Money Online Organizational Strategy:
Organizing and Integrating Online and Print Publishing Teams

While most publishers continue to load more responsibilities onto their exiting print staff and require them to learn new skills, those in the know are hiring dedicated writers, marketers and technical staff to run their online business units. These same publishers know how to integrate their print and online teams to leverage editorial assets, cross promote print, Web and email circulation and create advertising synergies for sponsors who are demanding multiplatform marketing solutions.

Making Money Online Reporting Strategy:
Managing by the Numbers is Required to Maximize Online Revenue

While many publishers find themselves lost in a pile of numbers generated by Web analytics, email analytics and competitive tracking services, profitable online publishers understand the concept of management by exception. They isolate and track a handful of operating statistics using a Key Metrics Dashboard that lets them sleep at night and alerts them to problems and opportunities in their online business.

Bonus: Making Money Online webinar attendees will receive a FREE Mequoda Key Metrics Dashboard spreadsheet.