EventSpan

Speaker:

Dave Williams

Full description:

During this 60-minute program, Dave Williams will discuss nine ways to promote your web seminar and avoid the costly mistakes that many people make. Beyond receiving a list of nine practical marketing techniques, here is a glimpse of what you will discover in this session:

• Three key myths even the most experienced people fall prey to when promoting their web seminar
• What has changed over the past 3 years and how you should adapt your marketing approach
• Creative marketing techniques that build a qualified email invitation list
• Key questions you need to ask when writing the copy of your guest invitation
• Enough is enough - when and why too much information will prevent people from registering
• Two specific actions that will help you engage and motivate a guest to register
• The best use of print, audio and video media that guarantees increased registration and attendance
• What REALLY is the advantage of using new social media like blogs and podcasts
• The one question you MUST be prepared to answer at the end of your web seminar
• How to stay in touch with your audience to gain higher attendance at your next event
• How much promotion do you really need to do