Recorded: Tue Aug 26 2008 | 2:00 PM EST | 1 hour
Available on demand until Mon Aug 6 2012
Making Your Green Messaging Memorable: How to Have a Socially Responsible Reputation
An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.
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An April poll by Conscientious Innovation revealed that a majority of consumers cannot identify a list of major brands as "green" or "not green." With the exponential increase in the number of green marketing claims over the past several months, it is only becoming more difficult for companies to get credit for their sustainability initiatives.
This discussion, led by public relations and communications expert Josiah McClellan, will explore five best practices that small, medium and large companies can use to make their green messaging more effective, and start to build a socially responsible reputation that sticks with customers.
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