Recorded: Tue Sep 1 2009 | 2:00 PM EDT | 1 hour
Available on demand until Sat Aug 25 2012
Webinar: Social Media and the Lost Art of Marketing Principles
Everyone today seems to be rushing to create ‘social media’ marketing campaigns. But whatever happened to the basic principles of marketing which used to guide messaging and media decisions?
http://www.eventspan.com/event/vq241p0u3m2
Everyone today seems to be rushing to create ‘social media’ marketing campaigns. But whatever happened to the basic principles of marketing which used to guide messaging and media decisions?
While the mediums may be new, your goal is still the same: more leads and more sales. Come learn how you can participate in social media and on-line marketing while still using proven marketing principles to improve your efforts. Join Jeff Cohen of CMOWerks and Peter VanRysdam of 352 Media Group as they show you ways to adapt traditional marketing best practices to work within your social and online marketing efforts.
Our panel of experts will cover:
- The purchase funnel and its application to online marketing and social media
- Real Life application to online marketing and social media
- Case studies from companies doing it right, and a look some mistakes you can avoid
Presenters will include:
Peter VanRysdam, CMO or 352 Media Group
Jeff Cohen, President of CMOWerks
Webinar
Free to attend - Limited Seating
marketing social marketing social media twitter Facebook
Advertising/Marketing/Public Relations
Internet/E-Commerce
Marketing
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