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Surviving the economic crisis demands fresh thinking and strategic marketing – and you have plenty of creative ideas. The only catch? You don’t have the budget to implement all of your plans. The solution? Develop strategic marketing partnerships with other organizations to extend your marketing and sales reach without increasing your budget.

 

Ann Ranson, 30-year strategic alliance development expert, works with business leaders to reach more prospects through the development of key marketing partnerships. She teaches you the process for identifying, evaluating, and selecting synergistic marketing partners that align with your business needs. Ann presents the secrets to developing a long-term, mutually beneficial strategic alliance partnership.

 

In this webinar, you'll learn how to:

• Determine what type of strategic partnerships you need to meet your business goals
• Evaluate what you have to offer a potential marketing partner … and what you’re looking to acquire from the strategic alliance
• Find potential strategic alliance prospects
• Develop a screening process to evaluate the synergy of potential marketing alliances
• Use marketing partnerships to demonstrate your belief in social responsibility

 

As an added bonus, you'll receive Ann's tip sheet on selecting strategic marketing alliances to help you implement the teachings from this webinar.

Intended audience:

marketing executives

sales management 

entrepreneurs

small- medium business owners