EventSpan

Speaker:

Dick Lee

Full description:

In this 60 minute presentation you will learn effective uses and best practices around the Blue Ocean Strategy. What is this strategy all about? Simply put: make the competition irrelevant & create an uncontested market space.

Dick Lee of Value Innovations will discuss why this is the single most important task you carry out in developing new software, a new product or new service. Ultimately, the success of all other steps hinges solely on getting this one right. Join in the conversation and discover:

• Why most marketing groups don’t have the core competences to do this
• Where Contextual Interviewing fits in the Value Innovation Process (VIP)
• How the approach to Focus Groups has changed over time

Dick will review the process for setting up the interview team, defining team member roles and responsibilities, selecting the lead interviewer , picking the format that works best for the project and interviewees, the do’s and don’ts, the golden rules, capturing the outputs, winning interviewee “buy-in” for the next two interviews, and address how we transition from interview outputs into Elements of Performance in a Value Curve with Metrics, and more.

If you haven't yet heard of this results rendering process, this event is a must!