Recorded: Wed Jan 20 2010 | 2:00 PM EDT | 1 hour
Available on demand until Mon Dec 10 2012
Five Approaches for Effective Product Optimization
Free Webinar with Greg Stucky, InsightsNow CRO
Defining and developing new products and rejuvenating existing products quickly and successfully is at the heart of CPG business success. What makes a product a success? What can be done to improve the odds of winning in the market? How do you identify the major characteristics that affect products' initial success, and how do you harmonize product and the messaging for the consumer?
http://www.eventspan.com/event/1mt4v00mt3s
During this webinar, Greg Stucky, Chief Research Officer at InsightsNow, will discuss five approaches that will help you:
* Achieve true product differentiation
* Understand real world consumer choices
* Balance science and marketing trade-offs
* Understand product preferences
* Identify consumer needs when they often cannot articulate them.
Greg will introduce real-world examples to demonstrate the importance of understanding these five approaches. The webinar will last about and hour and will include an opportunity to ask the expert detailed questions.
Webinar
Free to attend - Limited Seating
Event Organizer:
InsightsNow, Inc.
Michelle Funk
Research Specialist
(541)757-1404 x220
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