EventSpan

Full description: Join Radian6 on Thursday, April 29th as we chat with Jim Sterne, Web analytics expert and author of multiple books covering the ins and outs of online marketing, about eAnalytics: Social Media Analytics vs. Web Analytics. Jim will be discussing what differentiates web metrics from social media metrics, how social media participation influences consumer actions on your website, and how these two separate sciences flow together.

When: Thursday, April 29th

Time: 11am PST/2pm EST

Register: http://bit.ly/c3nfMH

Jim Sterne is the President of Web strategy firm Target Marketing, and focuses on measuring the value of the Web as a medium for creating and strengthening customer relationships. Jim has written eight books on the use of the Internet for marketing, is the current Chairman of the Web Analytics Association, and produces the eMetrics Marketing Organization Summit. His latest book, which came out this month, is titled Social Media Metrics: How to Measure and Optimize Your Marketing Investment.

We'll be hosting a short Q&A toward the end of the Webinar to address any questions you have regarding web analytics, social media analytics, and/or specific points that were brought up during the presentation portion of the Webinar. Feel free to email any questions you may have for Jim to our event organizer, Teresa Basich (teresa.basich@radian6.com), anytime before the webinar takes place. We'll do our best to get them answered for you. Also, we'll have an eye on Twitter the day of the webinar, so don't hesitate to flag any comments or questions you post to Twitter with the #Radian6 hashtag so we can catch and respond to them.

We're excited to have Jim joining us, and hope you can join, as well!

Register: http://bit.ly/c3nfMH