EventSpan

Speaker:

Kelli Kimpton

Moderator:

Peter VanRysdam

Full description: So your website’s analytics report that your average user is spending nearly two minutes on your site. Great news, right? But what if your average pages per visit is under two and your bounce rate is over 50%? Maybe users aren’t hanging around because they like the site; Maybe they are taking that long to figure out where to go next! That’s where the principle of website usability comes in.

Our team at 352 Media Group has helped companies like Superpages.com and Microsoft optimize their site’s user experience. Join us for a free webinar where we’ll not only cover the key concepts of usability, but will also review and critique sites submitted by attendees live! This highly-interactive hour-long session will incorporate feedback from attendees and Twitter to help companies like yours gain valuable constructive feedback and actionable items you can implement to improve your site’s performance right away.

Intended audience:

Anyone involved in website development.

This might include CMOs, CIOs, directors of marketing, directors of IT, designers, programmers, or even CEOs.