EventSpan

Full description: It's September.  And "double dip" does not refer to an ice cream cone.  What should we be talking to our business owner customers about at this point?

The third quarter 2011 Economic Pulse survey conducted by Barlow Research Associates suggests a complex and interesting picture:

• As small business financial condition continues to weaken, business owners expect the U.S. economy to deteriorate, yet are somewhat optimistic about their own business's performance expectations.
• Business owners are showing small signs of investing in capital equipment, even as they're very cautious about hiring.
• Business owners aren't expecting to approach banks for additional loans and they're worried about a double-dip recession.

Join Nick Miller, small business banking sales specialist and president of Clarity Advantage, and Bernie Kuechler, project director of Barlow Research, for this one-hour webinar where they'll provide commentary on these and other insights gleaned from the recent Economic Pulse survey and specific ideas about conversation topics and lines of questioning.

Intended audience: Bankers involved in small business and middle market relationship management, product sales and sales management, marketing, market research or line-of-business strategy.

What you will learn:

• Business owners' views about the economy and their industries.
• Their expectations about investing in equipment and hiring.
• Their thoughts about additional bank borrowing.
• Their attitudes toward adding additional banks or switching banks.
• What they are talking to their banks about... or not.
• How to use this information to formulate questions and conversation starters with prospects and customers.