Thu Feb 9 2012 | 8:00 AM EDT | 1 hour
Navigating Online Review Sites
Citing industry trends, examples, and best practices, 451 Marketing Director of Search Marketing Francis Skipper will teach attendees how to make the most of these popular sites in the FREE webinar. Attendees will leave with an understanding of the ins and outs of online review sites and how they affect online reputation and search rankings.
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For many industries, online review sites have a huge effect on foot traffic, brand perception, and a company’s bottom line. In fact, a recent study by BusinessWeek found that 70% of US consumers now consult review sites or ratings prior to making a purchase. In this hyper-competitive landscape, how can a brand approach review sites head-on to ensure that they are properly listed, optimized for search, and engaged with their audience?
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451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach.
Contact us at strategy@451marketing.com to learn more about integrating mobile marketing platforms into your marketing plans.
Webinar
Free to attend
Event Organizer:
451 Marketing
Deanna Jacobsen
Marketing Coordinator
617-259-1605
Email
| Website
search engine optimization search marketing search rankings online reputation brand perception
Information Technology
Marketing
Social Media
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