Recorded: Wed Mar 25 2009 | 2:00 PM EST | 1 hour
Available on demand until Sat Feb 27 2010
A Personalized URL Workshop:
What is it & How it Can Boost your Marketing Efforts
How can you get more registrants and leads from your next event? What are some proven strategies that can increase your attendance? Join Bob Hanson, President of Quantum Leap Marketing, Inc. to help you obtain a significant increase of registrants and attendees from every event
http://www.eventspan.com/event/rqomm0so02u
1-866-740-1260
PIN: 2091783
Jeff Finkelstein, founder of Customer Paradigm, a Boulder-based web marketing firm, will discuss an emerging trend in website marketing: Personalized URLs.
What is a personalized URL? It’s something like this link:
www.RMDMA.org/angie.morrissey
…That goes to a personalized web page that greets the individual by name. (Note: link not active)
Why are personalized URLs so effective?
From a psychological standpoint, people love to hear their name (except when called to the principal’s office). Placing a person’s name next to your company’s URL creates a trust-based connection. A company that goes to the effort to create a personalized web link that greets you by name makes it clear that they value the relationship.
Jeff will show how easily you can create personalized web pages for direct marketing, postal campaigns, and have your visitors greeted with a personalized Web page. Most important, you’ll become a hero by generating qualified leads in six easy steps.
Personalized links are still quite new; this may be an excellent way to move your company’s marketing communications to the head of the pack!Webinar
Free to attend
lead generation marketing technology Business
Advertising/Marketing/Public Relations
Information Technology
| 59 | Recommendations for this event |
| Recommend this event | |
