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BEGIN:VEVENT
DTSTART:20100120T190000Z
DTEND:20100120T200000Z
DTSTAMP:20100120T190000Z
LOCATION:https://www2.gotomeeting.com/register/603897379
UID:EventSpan:50026
SUMMARY:Five Approaches for Effective Product Optimization
ORGANIZER:InsightsNow, Inc.
URL:http://www.eventspan.com/event/1mt4v00mt3s
DESCRIPTION:Defining and developing new products and rejuvenating existing products quickly and successfully is at the heart of CPG business success.  What makes a product a success?  What can be done to improve the odds of winning in the market?  How do you identify the major characteristics that affect products' initial success, and how do you harmonize product and the messaging for the consumer?   
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