Industry Professionals Directory

Janet Jaiswal

Sr. Director, TRUSTe

 The information featured below is published by Janet Jaiswal

Summary

I am a hands-on digital marketing and product management executive with expertise developing and managing successful interactive marketing strategies for start-ups in the Internet, e-Commerce and Mobile industries. My experience is in building and marketing products including those that increase user trust and safety. My in-depth industry knowledge is formed from previous positions held at eBay, Infosys Technologies, TRUSTe, Scient and PayPal having responsibility for protecting more than 110 million consumers and businesses worldwide.

I have created and launched many successful online products and services for both consumers and businesses that have exceeded expectations. I have extensive experience in all of product marketing and product management, ranging from strategic planning, business planning and operations, roadmap definition, user experience design and requirements definition through to global market launch. My past roles include devising and implementing B2B and B2C marketing strategies that generated widespread awareness for product and services in both domestic and international markets for companies ranging in size from start-ups to Fortune 500.

Specialties

Mobile application and mobile site strategy • Digital marketing • B2B and B2C Marketing • Go-to-market strategy • Social media marketing • Web site optimization • Marketing strategic planning and development • Product marketing • Marketing communication • Market research • Product strategy • Product management • Business Development • Project management • Marketing automation • SEO/SEM • Events marketing • Customer acquisition • Sales Force Automation • Branding • Contract negotiations

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product management e-commerce mobile privacy corporate marketing product marketing

  • Icn_white_paper Incorporating geo-location into your mobile strategy
    This white paper discusses the following: -How geo-location is used in mobile apps -User concerns around geo-location -Rules and regulations that govern use of geo-location -How to mitigate user privacy concerns with mobile devices

  • Icn_white_paper How to build a trusted mobile web and mobile app
    Discusses techniques to increase trust in your mobile strategy such as: -Mobile design -Building elements of trust into the app or mobile website itself -Using location aware technologies (geo-location) -Mobile data privacy certification -Mobile architecture

4 Recommendations for this professional