Ann Ranson
Meet Ann Ranson, an executive coach and marketing expert who is dedicated to making Social Responsibility easy and profitable for business leaders. Her keen eye for social dynamics and their impact on the market drives her innovative solutions. With a career spanning 30+ years in the rough-and-tumble media world, Ann learned the art of the alliance. Her real world perspective comes from executing high-stakes marketing campaigns to quickly learn what does and doesn’t work. Her experience includes creating and managing 6-7 figure marketing programs for Fortune 500 companies, building the Dallas Cowboys Radio Network sales operation from the ground up and becoming the first Certified Selling to Women Performance Coach and Facilitator in 2007. Ann’s victories in the marketplace taught her that a community with a cause wins over standard advertising every time. Upon reflecting on her experiences there, Ann made a surprising discovery – marketing is no longer a series of transactions – it is a social construct. Today, she helps organizations leverage their social responsibility strategies to build high-trust relationships with their stakeholders.