Tim Reister
CEO, CMM Forum
Tim Riesterer, author of “Customer Message Management. Increasing Marketing’s Impact on Selling” (American Marketing Association and Thomson July 2006) will share his experiences and insights helping companies such as HP, MasterCard, AT&T, Royal Bank Canada, AmerisourceBergen, Caterpillar and others build more consultative, solutions-oriented marketing and sales teams that rise above the competitive bakeoff. Riesterer is also the director of the American Marketing Association’s Marketing and Sales Alignment Forum.