EventSpan / Speakers Bureau

Contact by email
917 375-7716

Education

• MBA, Columbia Business School 1989 – 1991

• BA, Economics and Communications, Boston College 1976 – 1980

Frank Hone is a leading advocate and practitioner of Healthcare Consumerism.  As Founder and CEO of Healthcentric Partners, Inc he leads engagements supportive of employer ambitions to promote a Culture of Health in the workplace.  He also leads the Healthcare Consumerism Research and Training Institute, which provides hands-on seminars and workshops with clients on-site or with aligned partners in public forums.  

Healthcentric Partners helps employers craft corporate mission statements around employee health, design effective communications strategies to drive health behavior change, and deliver programs that emphasize greater personal responsibility across the workforce. 

Frank founded the company in 2008 and brings many years of healthcare strategy, advertising and marketing experience to the organization.  He is considered a thought leader in the areas of healthcare consumerism and direct-to-consumer (DTC) advertising.  He spent 16 years in healthcare advertising working mainly with pharmaceutical clients on DTC initiatives, as well as fully integrated healthcare promotion campaigns, and 12 years in consumer advertising and new product strategic consulting. 

Prior to Healthcentric Partners, Frank was Executive Vice President at Ogilvy Healthworld, providing marketing and strategic solutions to healthcare clients around the world. A leading advocate and practitioner of driving consumer behavior change to improve health outcomes, he’s been led many ad campaigns and marketing initiatives that promote consumer-based healthcare solutions.

He was a leading voice in the development and expansion of direct-to-consumer advertising of prescription drugs since the early 90’s. He’s widely published in trade journals on many healthcare topics, authoring more than 15 articles, and frequently delivers keynote addresses at conferences around the world (more than 50 speeches).  He has been also cited by The Wall Street Journal, The New York Times, Advertising Age, Medical Advertising News, Employee Benefit News and numerous international publications. 

His recently published book, Why Healthcare Matters: How Business Leaders Can Drive Transformational Change, (HRD Press, September 2008) is an Employer’s Guide to Healthcare Consumerism.   It offers business leaders a perspective on the US healthcare crisis, suggests that business has a major role to play in transforming health attitudes and behavior, and provides a blueprint for change which incorporates creating a culture of health, fostering personal responsibility and leveraging healthcare consumerism.

Frank graduated magna cum laude from Boston College with a BA in Economics and Communications, and earned his MBA at Columbia Business School’s Executive Program.  He lives in Naples, FL.

Tags Healthcare Consumerism Employee Health Health Behavior Change Employee Health Benefit Communications Planning Culture of Health